We  have identify numbers, like rates of coach's circulation on the road. We count as far as 5 millions of in and outs cars per month, coming from the 20 in Montreal. In Quebec, we identify a circulation of one million, in Toronto, the 401 highway let a stream of cars much more imposing than Montreal. A Superbus who circulates in this stream of traffic attracts attention of thousands car drivers, it's sure it won't pass unnoticed, but to calculate in a satisfactory way it's impact in terms of exposure, is at risk.

When the coach is cover-up with incisive messages and circulate in the hart of Montreal or Toronto, when it's parked in front of the Royal York or when it arrives in Niagara Falls, the impact in terms of PEBS is difficult to measure, but the impact in terms of awareness for your client is huge. The numbers doesn't say it all and like the advertising industry doesn't run out of imagination, the strength of Autobus La Québécoise inc. for an awareness campaign is undeniable.